IRVINE: Live Music Outdoors is Not Dead Yet

By Kelli Skye

Orange County might not have to wait too long for a new outdoor music venue to open after Irvine Meadows Amphitheatre is bulldozed at the end of the 2016 concert season to make room for the Los Olivos apartment community.

Los Angeles-based concert-promoting giant Live Nation, which runs the venue, and developer FivePoint, will propose conceptual ideas to the Irvine City Council in the coming weeks for an outdoor concert venue to be constructed at the Orange County Great Park.

As fans have made their way into the amphitheater during its final 40-show run, the fact that it would no longer be their local summer concert haven has finally started to sink in. Because of an overwhelming number of messages and posts via various forms of social media, Live Nation decided to give patrons a place to gather and express how much live music is not only needed but wanted in Irvine.

“We wanted to acknowledge the fans that have come to and supported Irvine Meadows Amphitheatre since 1981,” said Brad Locker, vice president of marketing, Live Nation SoCal Music, who has worked at Irvine Meadows since 1995. “We wanted to give them a central source to help demonstrate to potential stakeholders that there’s an undercurrent of people who want the live music experience to live in Irvine forever.”

During the sold-out Miranda Lambert concert on Aug. 5, the Save Live Music Irvine campaign began, and workers sporting bright orange shirts started collecting signatures, getting fans to sign up at SaveLiveMusicIrvine.com and educating guests about the closure and potential next steps.

Continue reading at the Orange County Register…